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Martin Kaufman
Jun 7, 20211 min read
Who Owns the Custome Relationship?
The great debate! This 2MT gives my definitive answer...and an easy way to get us out of the dangerous "client ownership" mindset.
9 views0 comments

Martin Kaufman
Feb 25, 20211 min read
Hiring Great CSMs - 3 Characteristics
Three characteristics separate amazing CSMs from the rest of the pack. This 2-Minute Take discusses all three and how to identify them...
47 views0 comments

Martin Kaufman
Jan 22, 20211 min read
Retention Drives Growth + Profitability
This 2 Minute Take details how obsessing about customer retention may be the single most influential path to achieving winning growth and...
35 views0 comments


Martin Kaufman
Dec 2, 20201 min read
2 Minute Take - The Customer Retention Formula
The 2MT video provides an easy-to-use formula to understand (and influence) the individual customer's retention decision.
33 views0 comments
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