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Martin Kaufman
Jan 22, 20211 min read
Retention Drives Growth + Profitability
This 2 Minute Take details how obsessing about customer retention may be the single most influential path to achieving winning growth and...
35 views0 comments


Martin Kaufman
Dec 2, 20204 min read
CX for Professional Services - When Product is Expertise
I was catching up with a friend from college about life, work, and everything in between. In the course of my elevator pitch on what I’m...
82 views0 comments


Martin Kaufman
Dec 2, 20201 min read
2 Minute Take - The Customer Retention Formula
The 2MT video provides an easy-to-use formula to understand (and influence) the individual customer's retention decision.
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Martin Kaufman
Feb 26, 20205 min read
Master Customer Retention by Understanding Your Product
Quick Hits Understanding your customers’ POV of your product complexity and its value to their operations informs your retention strategy...
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Martin Kaufman
Feb 17, 20206 min read
Customers Inform Your Retention Strategy (but you're probably doing it wrong!)
Customers should define your retention strategy but are you doing it right? Probably not.
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Martin Kaufman
Jan 11, 20204 min read
3 Areas that Inform Your Customer Retention Strategy
If you want to master Retention you need to understand your customers, your product, your teams, and how they all fit together.
41 views0 comments
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