This 2 Minute Take details how obsessing about customer retention may be the single most influential path to achieving winning growth and...

I was catching up with a friend from college about life, work, and everything in between. In the course of my elevator pitch on what I’m...

The 2MT video provides an easy-to-use formula to understand (and influence) the individual customer's retention decision.

Quick Hits Understanding your customers’ POV of your product complexity and its value to their operations informs your retention strategy...

Customers should define your retention strategy but are you doing it right? Probably not.

If you want to master Retention you need to understand your customers, your product, your teams, and how they all fit together.