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Award-Winning CX...Literally
A Look at What Sets CX Award Winners Apart Winner, Winner, Chicken Dinner! We all like to think we run “world-class” or “award-winning”...

Martin Kaufman
Dec 2, 20203 min read
9 views
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CX for Professional Services - When Product is Expertise
I was catching up with a friend from college about life, work, and everything in between. In the course of my elevator pitch on what I’m...

Martin Kaufman
Dec 2, 20204 min read
82 views
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Navigating a Graceful Customer Exit
“Our customers are disappearing and we’re not sure when they’ll be back. If ever.” I expected to have these conversations with friends...

Martin Kaufman
Dec 2, 20203 min read
7 views
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Customer Success + Marketing: Collaborating for Customer Outcomes
It’s difficult to define the ideal relationship between Success and Marketing. This is because Success and Marketing don’t have one...

Martin Kaufman
Apr 13, 20205 min read
153 views
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Throwing Starfish - A CS Approach to COVID-19
My conversations with Customer Experience and Customer Success leaders these days all arrive at a sad truth--our customers' needs exceed...

Martin Kaufman
Apr 5, 20201 min read
16 views
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Productive Customer Success in Times of Turmoil
The week of March 16, 2020 I solicited feedback from various CS communities across LinkedIn, the DC CS scene, and my personal network to...

Martin Kaufman
Mar 24, 20202 min read
14 views
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