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Productive Customer Success in Times of Turmoil
The week of March 16, 2020 I solicited feedback from various CS communities across LinkedIn, the DC CS scene, and my personal network to...

Martin Kaufman
Mar 24, 20202 min read


Master Customer Retention by Understanding Your Product
Quick Hits Understanding your customers’ POV of your product complexity and its value to their operations informs your retention strategy...

Martin Kaufman
Feb 26, 20205 min read


Customers Inform Your Retention Strategy (but you're probably doing it wrong!)
Customers should define your retention strategy but are you doing it right? Probably not.

Martin Kaufman
Feb 17, 20206 min read


3 Areas that Inform Your Customer Retention Strategy
If you want to master Retention you need to understand your customers, your product, your teams, and how they all fit together.

Martin Kaufman
Jan 11, 20204 min read
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